The Independent Awards Standards Council – Trust Mark Scheme
What is the Awards Trust Mark?
The Awards Trust Mark scheme is a not-for-profit accreditation programme run by The Independent Awards Standards Council with the goal of, as the name suggests, enhancing trust between those entering awards schemes, and the organisations running them.
It is based around a voluntary code of conduct that awards organisers commit to. All levels of the Trust Mark require a director to sign up to this code of conduct. The highest levels (silver and gold) not only have the most extensive list of elements within the code of conduct, but are also validated by calling a randomly selected awards judge and awards entrant.
The scheme is not-for-profit. All individuals on the council, and organisations supporting the scheme, monitor their investments and the fees charged to award organisers are purely to cover these costs. Any surplus is reinvested back into the scheme.
The scheme is already raising standards in the industry, and we would encourage everyone entering awards to encourage the organisers to commit to the code of conduct and thus earn an Awards Trust Mark.
What is the evidence for needing one?
The need for the Trust Mark, and the elements within an agreed code of conduct, are based on research by Boost Marketing that gained input from both awards entrants and organisers. This research showed that about 80% of businesses entering awards would be influenced by such a scheme when picking awards to enter. It found that transparency was essential, and that most awards organisers were willing to consider such a scheme, for the benefit of all stakeholders within the awards industry. The research also showed that perceived trust in the judging process used in an awards scheme is one of the most influential factors for businesses in picking schemes to enter.
So how does the Awards Trust Mark work?
There are three tiers available as shown below (Click logos to apply):
What do we get for applying?
Any awards scheme that earns an accreditation:
- Can use the Awards Trust Mark logo, of the colour of accreditation that they have earned, in any marketing for a period of 12 months after accreditation has been earned. When in digital form, the logo must link to the corresponding page on this www.awardstrustmark.org website which explains what that colour accreditation means.
- Will have their awards scheme marked with a correspondingly coloured tick on the awards-list.co.uk and awards-list.com websites. These sites are the agreed locations where the accreditation level is published and can be verified. The research clearly shows that organisations choosing which awards to enter will lean towards those with Trust Marks.
“The Global Good Awards scheme certainly sets the standard for how awards schemes should be run. Their every detail, from the transparency of the scoring system, to the briefings provided to judges, to the sustainability of the awards dinner, to the clarity of the entering process, is exemplary. I couldn’t have hoped for a more appropriate award scheme to be the first to earn the Gold Standard Awards Trust Mark.”
Chris Robinson, Founding Member of The Independent Awards Standards Council
Following their successful accreditation, Karen Sutton accepted an invitation to join the IASC and share her best practice with other award schemes. Welcome Karen!
What is the Independent Awards Standards Council?
The Independent Awards Standards Council (IASC) and the Awards Trust Mark are a non-profit making exercise with the sole aim of promoting trust in the award industry as a whole for the benefit of all stakeholders. By applying for an Awards Trust Mark we hope that you will be contributing to this aim and keep within the spirit of its intentions. Please contact the Independent Awards Standards Council directly should you wish to become a member. Current members are as follows: