The Independent Awards Standards Council – Trust Mark Scheme
What is the Awards Trust Mark?
The Awards Trust Mark scheme is a not-for-profit accreditation programme run by The Independent Awards Standards Council with the goal of, as the name suggests, enhancing trust between those entering awards schemes, and the organisations running them.
What is the evidence for needing one?
The need for the Trust Mark, and the elements within an agreed code of conduct, are based on research by Boost Marketing that gained input from both awards entrants and organisers. This research showed that about 80% of businesses entering awards would be influenced by such a scheme when picking awards to enter. It found that transparency was essential, and that most awards organisers were willing to consider such a scheme, for the benefit of all stakeholders within the awards industry. The research also showed that perceived trust in the judging process used in an awards scheme is one of the most influential factors for businesses in picking schemes to enter.
So how does the Awards Trust Mark work?
There are three tiers available as shown below (Click logos to apply):
What do we get for applying?
Any awards scheme that earns an accreditation:
- Can use the Awards Trust Mark logo, of the colour of accreditation that they have earned, in any marketing for a period of 12 months after accreditation has been earned. When in digital form, the logo must link to the corresponding page on this www.awardstrustmark.org website which explains what that colour accreditation means.
- Will have their awards scheme marked with a correspondingly coloured tick on the awards-list.co.uk and awards-list.com websites. These sites are the agreed locations where the accreditation level is published and can be verified. The research clearly shows that organisations choosing which awards to enter will lean towards those with Trust Marks.
What is the Independent Awards Standards Council?
The Independent Awards Standards Council and the Awards Trust Mark are a non-profit making exercise with the sole aim of promoting trust in the award industry as a whole for the benefit of all stakeholders. By applying for an Awards Trust Mark we hope that you will be contributing to this aim and keep within the spirit of its intentions. Please contact the Independent Awards Standards Council directly should you wish to become a member. Current members are as follows:
Founder & Chairman Awards International
Sarah Garrett MBE
Founder SPM Group
MD & Founder Boost Marketing
Owner Cloud 9 Event Management Limited